Cult Product Alert: Victoria's Secret Very Sexy Makeup Selling Out in Los Angeles
Monday August 7, 6:00 am ET
Exclusive Pre-Launch of Very Sexy Makeup Exceeds Company Expectations
LOS ANGELES, Aug. 7 /PRNewswire/ -- Victoria's Secret turned the City of Angels into the City of SEXY with the launch of Very Sexy Makeup, the "sexiest makeup on earth" and the new, signature makeup line for the world's most dominant lingerie and beauty brand. Very Sexy Makeup is available exclusively in select Victoria's Secret Stores in the Los Angeles area until it launches nationwide on September 19th.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060807/LAM022 )
To celebrate the exclusive pre-launch, Victoria's Secret Angels Heidi Klum, Karolina Kurkova, Alessandra Ambrosio, Izabel Goulart and Selita Ebanks made an appearance on July 31st at the Victoria's Secret Store at Los Angeles' The Grove to unveil the new Very Sexy Makeup campaign and sign autographs.
With lines wrapped around the shopping complex, over 1000 fashion-forward fans arrived to meet the VS Angels and purchase Very Sexy Makeup ahead of rest of the nation. Sales dramatically exceeded expectations, reaching almost two weeks of expected sales in one day. By 2 PM, the Supermodels' coveted shades -- Wet lip gloss, Beg Me lipstick, and Fierce eye shadow -- completely sold out, followed by numerous shades by the store's closing time. As a result, an emergency order of Very Sexy Makeup was air shipped to the Los Angeles area to cover the demand for the hottest makeup launch of the year.
The Very Sexy day continued at the Hollywood Roosevelt Hotel at nightfall. Story-high lipstick kisses from the Victoria's Secret Angels were hung on the side of the building, stopping traffic on Hollywood Boulevard. Following a VIP dinner hosted by the Angels at the hotel penthouse, the sexiest men and women in Los Angeles assembled poolside at the Tropicana Bar. Among the Very Sexy makeover stations and behind the scenes images of the Very Sexy Makeup campaign were celebrity party-goers Jessica and Ashlee Simpson, Nicky Hilton, Jeremy Piven, Kevin Connolly, Rachel Zoe, Maria Menounos, Alyssa Milano, Elisha Cuthbert, Elizabeth Banks, Amaury Nolasco, Corri English, and JC Chasez.
With sold-out status prior to the launch party, guests at the Tropicana Bar were thrilled to fill their Very Sexy Makeup fix with gift bags stuffed with the sold out shades. Some guests went so far as to swipe products from all of the makeover stations and products in the venue's bathrooms!
The buzz for Very Sexy Makeup builds with more events scheduled in the Los Angeles area:
* August 8: Very Sexy VIP Makeover Event @ Victoria's Secret, Los
Cerritos (6 - 8 PM)
* August 9: Very Sexy VIP Makeover Event @ Victoria's Secret, Glendale
(6 - 8 PM)
* August 10: Very Sexy VIP Makeover Event @ Victoria's Secret, Northridge
(6 - 8 PM)
Events include free makeovers, DJ, refreshments, lip psychic readings,
special gift offers and more.
* August 10 - 15: Very Sexy Makeup Backstage Beauty Trailer
Inspired by the backstage dressing rooms of the VS Supermodels, the
backstage beauty trailer will tour a variety of sexy locations in the
Los Angeles area, including shopping destinations, clubs, beaches, and
concerts. The Very Sexy Makeup Backstage Beauty Trailer will feature
makeovers with sexy, hard-to-find shades that are selling out in
Victoria's Secret stores across Los Angeles, as well as bounce-back
offers to the stores, and free Very Sexy tank tops.
Source: Victoria's Secret Beauty