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19 August 2008 @ 12:20 pm
The Perils of Lib Dem Seat Targetting  
This post has been Featured on Liberal Democrat Voice

I went to a meeting of the (newly formed) Brighouse Branch of the Lib Dems yesterday. While discussing the campaigning part of the agenda, one of the things we touched upon was the national party's policy of Seat Targeting - which is to say that because the party is poor (not having the financial support of big business like the Tories, or the Unions like Labour) and ignored by the media (who, for their own ends, like the FPTP system and having a duopoly of power because it makes things easy for lazy journalists), we necessarily have to concentrate resources in those seats where we think we can win. This means that Target Seats get activists and campaigners (and money) parachuted in by Cowley Street when election time rolls around, and non-Target seats get left to fend for themselves, with half the local activists having been parachuted out by Cowley Street.

This makes sense from a point of view of limited resources, but what concerns my is who does the maths to decide which seat is a Target?

Take Calder Valley, for example. Here are the figures from last time:



Now, any psephologist based in the Westminster Bubble is going to look at that, and dismiss Calder Valley as a potential Lib Dem target Seat. The problem being, things have changed massively since 2005. Chris McCafferty has announced her intention to stand down at the next election and retire. Chris McCafferty won last time because she has been a bloody good local MP, and despite her party affiliation. Her personal popularity is not going to transfer to her successor, Janet Oosthuysen, who has been unfavourably painted by the press as an irrational bunny-boiler who can't control her temper. If you look at the make-up of the local council, you can see how hugely the Labour vote has collapsed.

The council is No Overall Control, with the Tories a couple ahead of us, and Labour a distant third. However, despite the council being nominally a NoC, the cabinet which makes all the decisions is totally Tory. This is MASSIVELY resented by huge swathes of local people, who feel disenfranchised. This feeling is added to by the fact that within a week of the local elections, one of ours defected to the Tories when he had been elected in a Ward which has been safe Liberal since 1974. The local Tories, meanwhile, are so overconfident that they are putting up candidates who have been convicted of electoral fraud and forgery in the belief that the people of Calder Valley are so stupid that they will vote for even a criminal, as long as he is wearing a blue rosette. Worryingly, it appears that they might be right in some wards.

So, the Labour vote has collapsed, and despite the fact that there IS a large Tory vote, there is also a large anti-Tory vote. It's by no means a foregone conclusion, but it's entirely possible that, with the right candidate, we could win this seat. I believe we have the right candidate. I've met Hilary. She's forthright, liberal, and intelligent. She's someone I will happily put my cross next to, and will happily encourage others to do likewise.

The problem is that psephologist in Cowley Street. Is (s)he going to look at us, and say we came third there last time, we've got no chance and cut off all funding to us in favour of a more winnable seat? I think that's pretty much a certainty.

Which means that if we're going to be winning here we're going to have to do it on our own. Which is going to mean work.

Arse.

Life is so much easier when you can be lazy.
 
 
Current Mood: contemplative
 
 
( 19 rants — Post a new comment )
The Bank of the Black Monks of St Herod[info]burkesworks on August 19th, 2008 12:33 pm (UTC)
Looking at Calder Valley, sadly it seems the Cowley Street psephologist is right, though that's no fault of Hilary and entirely down to FPTP. The only real, reliable strength for the LDs in that constituency comes around Hebden Bridge and to a lesser degree Todmorden; your end of the constituency, which was in the old Brighouse & Spenborough seat pre-'74[1], has always been a straight Lab-Con fight, and some of the stronger LD wards in Calderdale are in the Halifax constituency, not Calder Valley.

Come on up to Bradford East instead, where we REALLY can win and won't need any reverse psychology or dodgy bar charts, and where we've got a superb candidate in David Ward (assuming he's not deselected by Cowley Street in favour of the sort of lightweights seen at Crewe and Henley!) Again though, the other four seats in Bradford borough are no-hopers, and one of them has a candidate I wouldn't lift a finger for (likewise my neighbouring seat of Pudsey where I'd rather see Truswell re-elected than the pillock the LDs have picked there, for much the same reasons as McCafferty).

[1] - and IIRC, the old Liberal Party candidate there in '66 and '70 was none other than James Pickles. Yes, that one.
Mat Bowles[info]matgb on August 19th, 2008 01:55 pm (UTC)
the stronger LD wards in Calderdale are in the Halifax constituency, not Calder Valley.

The two strongest are Elland and Greetland & Stainland, both just next to us. Rastrick used to be LD (but they're now 4th), and we're strong 2nd in Brighouse and weak 2nd in Hipperholme & Lightcliffe. Haven't got the numbers with me, but in the CV wards Tories just beat us in vote share this year, with Labour a VERY distant 3rd.

Combine that with the Labour candidate being Labour Representation Committeee and favouring renationalising everything, I peg this as a 3-way marginal at worse, and a Tory/Lib dem fight on the cards, the Labour vote and membership has collapsed since McCafferty was elected.

We've got a typical 7-year strategy to win it time after next, but I genuinely think (having crunched these numbers several times) that it's genuinely worth fighting for this time around, as I expect a strong 2nd to the Tories as a minimum result.
(Anonymous) on August 19th, 2008 02:00 pm (UTC)
What Mat said.

And I went to school with James Pickles's grandchildren, a propos of nothing.
SB[info]miss_s_b on August 19th, 2008 02:05 pm (UTC)
Oh how embarrassing. That was me. On my mum's computer. Forgetting that I'm not logged in all the time everywhere LOL
(Anonymous) on August 19th, 2008 12:56 pm (UTC)
Targetting
Whilst I agree that strict geographical targetting has very definite downsides, I do actually think the people in the campaigns department do more than looking at the last General Election results. For example, to attain "moving forward" status (or whatever it's called these days) there is a whole booklet on what the local party needs to be doing - this is largely to check that the local party has the right organisation and is doing the right things to justify central help and assistance being put into the seat.
SB[info]miss_s_b on August 19th, 2008 02:09 pm (UTC)
Re: Targetting
I do actually think the people in the campaigns department do more than looking at the last General Election results

Oh yes, I don't doubt that.

this is largely to check that the local party has the right organisation and is doing the right things to justify central help and assistance being put into the seat

And while I appreciate the logic of this when our resources are spread as thin as they are, it's very frustrating because it means that a local party which might not have a huge amount of membership has to work like dogs to get noticed BEFORE the central party will notice and help them to get more members.
[info]joeotten.blogspot.com on August 19th, 2008 05:39 pm (UTC)
Re: Targetting
I think the idea is that being a target seat is not meant to make the work easier. You are expected to work twice as hard as a target seat as you did before because that is how target seats get won. And as you say that includes recruiting enough members and deliverers so you don't burn out a core team.
(Anonymous) on August 19th, 2008 02:50 pm (UTC)
targeting and psephology
The good news is that in my experience the Cowley Street wallah's pay very little attention to psephologists and much more attention to the campaigning that people are doing on the ground.

Past election results will matter much less than signs that that the local party has the hunger to win and the willingness to do what is needed.

If the local party isnt already, someone should be in touch with Dave McCobb.

As with another omniscient Power, Cowley Street helps those who help themselves :-)

Best wishes with it.

Ed Maxfield
(among other things, Lib Dem agent in North Norfolk in 2001 - a seat where we polled a quarter of the vote less than 10 years before winning it).
The Bank of the Black Monks of St Herod[info]burkesworks on August 19th, 2008 03:02 pm (UTC)
Re: targeting and psephology
Looks like a very similar long-term strategy to my local seat of Bradford East, though it always helps when there's a quality candidate like yours (and ours) about, and likewise Calder Valley. Hopefully one or both will come to fruition here too. Kudos to you on beating that particular Tory candidate in 2005 by 10,000+, btw...
(Anonymous) on August 20th, 2008 06:02 am (UTC)
Re: targeting and psephology
Sadly, I wasnt involved when we won by 10,000. When I was running the campaign we only won by 483 - as Norman is fond of pointing out...

On the other points being made, the candidate makes all the difference (and in reverse too - looked what happened when the Tories in North Norfolk selected a brainless tosser for 2005). It is certainly the case that it is hard and it gets harder once you are a target seat (and complaining about how hard it is does tend to put those Cowley Street chaps off).

Winning the support of a sceptical local party is the most difficult part and one that I cant claim any special success with since North Norfolk's LP was small and extremely supportive when Norman was first selected back in 1990 (incidentally that does remind me that it took him 11 years to be an overnight success which reinforces the point about needing candidate who is committed but realistic about how long it takes). Perhaps the answer is to build your own.
meegat: Ben finale hero[info]meegat on August 19th, 2008 05:16 pm (UTC)
Well to look at it in a different view - the Conservatives seem to have targeted us (St Ives constituency). We never used to know who the hell the Tories would parachute in from "up country" to have a go at our lovely LibDem guy, Andrew George.

However. We now have a plush little newsletter from the Tories telling us that their new guy is a Cornishman - who lives and works in the area. They are REALLY pushing him forward.

I know I'll stick with Andrew ... and he had a very large majority last time - but people are VERY much disillusioned... so you never know.
Charlotte Gore[info]Charlotte Gore [blogspot.com] on August 19th, 2008 10:06 pm (UTC)
General Election Battles Halifax/Calder Valley
Ah yes, the PPC issue.

I've had long running debates about the General Election campaigns for Calderdale and frequently expressed my own frustration at the inertia. The biggest problem is that we're putting up new candidates every single General Election, and those candidates, if they're lucky, will get a Focus in target Council Wards and the Constituency wide election address that gets delivered by the Royal Mail for free/on the taxpayer*.

We've never had a PPC that's been able to get the various local branches to look beyond council seats in their own wards. Getting the Councillors out of their own wards for bi-elections is miracle enough, never mind General Elections.

They need to build a support structure, and keep that support together - and expand it - over the course of 3 General Elections. They need to be able to run a full constituency wide campaign, and most importantly they need to get their name well known and their face recognised.

The amount of work required is immense, not least because the local party infrastructure is, if anything, antagonistic towards wasting money and resources on a General Election campaign that can never end in anything other than failure. Everything revolves around local Council elections and the General Election campaigns seem to be considered something of an obligation to Cowley Street that's really a distraction.

It's a question of organisational priorities at the end of the day.

But as long as every PPC looks at the situation and gives up, believing it's hopeless, so the next PPC looks at results like those from 2005 and gives up, believing it's hopeless.

Without a national swing towards the party, turning over constituencies like Calder Valley and Halifax are an exercise in sheer force of will, and I suspect it's a very, very rare person that has what it takes. I really like Hilary and I think she'd make a great MP - can she really unite the Calder Valley branches and turn them into a campaigning army for herself though? Does she even have any kind of support?

*delete as appropriate


SB[info]miss_s_b on August 19th, 2008 10:53 pm (UTC)
Re: General Election Battles Halifax/Calder Valley
Yeah, there was a certain amount of stunned silence from the old hand last night when Mat suggested that it's possible Hilary might win; luckily the guy whose house we were at piped up with a tale of his own from Leeds in which just such a thing happened, so we weren't dismissed totally out of hand. I think that it's going to be mainly about persuading people that it's possible.
Charlotte Gore[info]Charlotte Gore [blogspot.com] on August 20th, 2008 12:06 am (UTC)
Re: General Election Battles Halifax/Calder Valley
Yeah absolutely. :)
Charlotte Gore[info]Charlotte Gore [blogspot.com] on August 19th, 2008 10:07 pm (UTC)
Also
Can I just say Contratulations on forming the Brighouse branch :)
SB[info]miss_s_b on August 19th, 2008 10:53 pm (UTC)
Re: Also
Thank you ;)
rhythmaning[info]rhythmaning on August 20th, 2008 05:04 pm (UTC)
Interesting; fascinating. Ironic that you get affected by central decision making in the only party that seems to be reasonably in favour of devolving decision-making to where it is most effective.

Good luck!

BTW I was thinking of joining the LibDems, but the local candidate wrote some stuff that I thought was complete crap, and really turned me off. Decisions can be so fragile!
SB[info]miss_s_b on August 20th, 2008 08:15 pm (UTC)
One of our local candidates is awesome. One of them is an evangelical Christian. One of the councillors is a complete arse who wouldn't know Liberalism if it stood up and bit him.

Can't complain if you don't join. It turns out there's only about 100 of us in the whole constituency - plenty of scope for an enterprising young set of Liberals to affect things ;)
(Anonymous) on August 21st, 2008 08:22 pm (UTC)
Affecting things
Track down Jason Zadrozny and ask him about the amazing things they are doing in Ashfield.

Ed Maxfield