(hat tip
... because, while it's all very clever and "post ironic" to use images from porn films in advertising, equating a woman with a product which is designed to be consumed, used, and then thrown away is beyond objectification, and frankly makes me steaming furious. Perhaps I would have had more of a sense of humour about this had I not just read James Grieves' supremely patronising and patriarchalist article on on Scribo Ergo Sum. I don't think I have felt a virtual headpat so strong as in his last paragraph in a very long time.
Yes, you're right, girls SHOULD be allowed to masturbate. But they shouldn't be allowed to be mean to men, and there is absolutely no difference between the rank exploitation of women that goes on in illegal brothels and unregulated lap-dancing bars for the benefit of poor, repressed men and women choosing to use a bit of battery-operated plastic to pleasure themselves. So don't you worry your pretty little heads about gender politics, girls. Uncle James will sort it all out for you.
Never has there been a more appropriate time to shout
WANKER!at somebody.
ETA: from the comments on YouTube, the video is not a real Guinness advert, and Guinness's marketing people are going to get it taken down:
Please be assured that Guinness is in no way associated with this video, and has approached YouTube to have it removed. We are proud of our brand, and our commitment to responsible marketing, and this is not how we want our brand portrayed. For further information, check out our marketing code at Diageo's website."Enjoy" it while you can.
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