| RU_LABEL |

ru_label @ 2006-07-19T14:22:00

2006-07-19T10:54:46Z

Crazy Labels

http://www.wacky-packs.com/crazylabels.html

| Grafics Packaging - Autumn/Winter 06/07 |

2006-05-17T11:09:54Z

всем привет. полудохлая записная книжка ру_лабел хочет вас порадовать новыми кусками всяких тенденций от наших лондонских друзей.
глядите аккуратно - под катом большие картинки. обратите внимание на кака-колу. прикольная.

WGSN's Graphics team is working in conjunction with industry specialists Sabotage PKG to develop an inspirational and original packaging solution that directly corresponds to our Thinktank Trends research for autumn/winter 2007/08. Each of the five packs focuses on materials, colour, finishing and shape concepts for your design assistance, which can be applied to all market levels.

ATTUNED

HYPER-REAL

SINGULAR

HOMELAND

COLLISION

пачка молока

2005-09-28T07:06:19Z

Больше картинок здесь http://www.livejournal.com/users/tornwave/9492.html

| Packaging directions spring/summer 2006 |

2005-06-01T09:48:23Z

Neil Elliott, WGSN 31.05.05

WGSN's graphics team brings you its latest packaging report, highlighting new packaging influences for spring/summer 2006.
More than ever before, packaging is an integral part of the retail world and, for it to be successful, it must make an immediate positive effect on the consumer to achieve that all-important sale.
Packaging influences
Packaging draws inspirational elements from popular culture, art trends, graphic design and fashion influences - to keep track of them all at once is a time-consuming exercise.
WGSN's Graphics team brings you up to date with four key packaging development influences for your design assistance and packaging concept direction.

внимание! изображения большого размера!

| Packaging direction |

2005-05-27T06:07:52Z

WGSN's graphics team brings you its latest detailed packaging report, highlighting new packaging influences, material directions, innovative shape use and graphic treatments for spring/summer.
Packaging is an integral part of the retail world more than ever before and for it to be successful it must make an immediate positive effect on the consumer to result in that all-important sale.
Packaging influences
Packaging draws inspirational elements from popular culture, art trends, graphic design and fashion influences, and to keep track of them all at once is a time-consuming exercise. WGSN’s graphic team brings you up to date with four key packaging development influences for your design assistance and packaging concept direction.

внимание! изображения большого размера!

Material directions

Experimenting with new surface manipulation and contrasting textures is an essential way to entice the consumer to that final sale. Luxury at low price will be an important factor: for example, enhanced plastic to mimic the look of glass or the use of stock packaging customised through decoration or coloration which also can bring the product to the market faster. The graphics team has highlighted three material and surface manipulation trends to help design development.

New innovative materials

Thermochromic pigment

Colourshifting thermoplastic

Liquid-cystal windows

Self healing polymer

Cocoon spray

3-D objects in polymer

Self healing polymer – autonomic healing action.(packaging caps and seal use)
Colourshifting thermoplastic film coating – layered thermoplastic sheets cause colourshifting effects.(outer shell ideas)
Cocoon spray – wrapping objects.(skin effect over base packaging structure.)
Metal weave effects
Shock absorbing foam – (outer shell covering)
Thermochromic pigment use – Changes colour with heat impact. (outer case or label use)
3-D objects in polymer – object captured in clear polymer.
Magnetic rubber coatings – innovative stacking use.
BioDegradable plastics – dissolves or otherwise biodegrades within a certain period of time. (outer shell or labelling detail)
Colour variable pigment use – variation of colour when viewed from different angles. (product shell)
Hole punched Perspex – dot matrix effect
Lenticular film with chromatic effects – surface appears to change colour as the viewing angle changes. (outer shell or labelling detail)

продолжение следует

| Packaging structure - overview |

2005-03-31T07:35:26Z

Neil Elliott, WGSN 04.03.05

WGSN's graphics team highlights some of the key structural ideas for future packaging concept reference and inspiration.
Consumers can react instantly to packaging and are undoubtedly influenced by it: innovative scope for packaging structures is therefore a creative way of injecting new interest and selling power.

Structural overload

Edited form

New Personalised

Inner impact

Outer packaging graphics

CAD generated packaging inspiration

Structural 3 piece

Personalised effects

Interactive packaging

| Packaging trends 2005 |

2005-03-10T08:46:56Z

WGSN's graphics team highlights the latest packaging influences for 2005.

Packaging innovation is a key element that can create brand awareness and sales impact. Packaging is now a tool that not only protects and helps deliver the product, but actually gives the final commercial success. Competitive consumer markets have added to the innovation and creative strategy of packaging.
Packaging is an area where brands need to innovate in order to compete and survive. Retail space is expensive, so all elements such as the material, the shape, the surface and the graphics must have eye-catching impact.
This packaging report provides an overview of all these elements to help inspire and direct your brand's packaging.

Packaging influences 2005

| анонс |

2005-03-10T06:30:34Z

Packaging trends 2005
WGSN's graphics team highlights the latest packaging influences for 2005.

очень много интересного. сегодня в 15.00 выложу первую часть.

| 2020 Vision Design Challenge Eastman Innovation lab - part 2|

2005-03-10T06:24:58Z

Cuisine with altitude

PDD decided to view in-flight food as a potentially powerful differentiator for the carriers of tomorrow with the Platinum future project. Future forecasts indicate that the need for high-quality food will drive demand and create new opportunities for onboard catering.

Platinum from PPD is a high-quality meal delivery system with a unique 3-D compartmentalised clear cover. Each section contains fresh ingredients that are cooked using the required method: giving simultaneously streamed, grilled, fried and even chilled foods in one process.

Customers can select the meal of their choice prior to boarding, saving on weight, time and costs. During the flight passengers choose when they want to eat. The meal is cooked instantly and delivered to the passenger using intelligent tagging, freeing up cabin crew. The cover is automatically removed to reveal a single-plate meal, as if served in a restaurant.

PPD's Platinum has huge potential benefits for the future airline business. With local energy heating method, high efficiency and minimal heat loss, as well as virtually 100% material reuse, this product meets the ultimate criteria for maximising weight-to-fuel cost conversion required for use on board the aircraft.

Intelligent fragrance

The UK fragrance market grew by 4.4% between 2001 and 2002 to Ј705.5m, while a report from Packaged Facts estimates that the buying power of teens will reach $190bn by 2006, a 27.7% increase on 2001.

Fragrance delivery systems haven't really changed that much since the original glass bottle and atomiser. However, as today's teens are more multi-media-sensitive and marketing-savvy than previous generations, PPD sees that the way ahead for fragrances is performing to lifestyle expectations.

The Sexy New Intelligent Fragrance (SNIF) from PPD can be placed anywhere on the body, has dual sensory intelligence and monitors the bodily conditions of the person wearing it, plus the changing environmental conditions. The device has an ultra-thin profile for ultimate comfort; the base is hypoallergenic with electro-textile mesh; while the external face contains three fragrance reservoirs that blend the required fragrance.

Crave

Fitch design studio has looked at the future of food-on-the-go for young professionals and predicts that by 2020 food eaten "on-the-go" will be the ultimate style statemen

Fitch anticipates that food will need to be beautiful, authentic and that packaging and branding will present food as art. Packaging will provide street credibility while also enabling consumers to enjoy the finest fresh ingredients 6,000 miles from their source.

Fitch's Crave concept would have a skeleton structure that gives the pack rigidity via a tough yet lightweight translucent skin. This provides protection from the outside elements and is impermeable to moisture. The packaging would display freshness information on the origin of the product, where the food was packaged, and at what time, giving the consumer the ultimate delivery of fresh eating experience.

ru_label @ 2005-02-07T17:56:00

2005-03-03T15:03:45Z

Уважаемое сообщество!
Хочется узнать ваше мнение. Вот такую вот упаковку для новогодних подарков сделало в 2004-м году наше предприятие.

Все дело в том, что наше предприятие производит очень много всякой шляпной в плане дизайна, подарочной упаковки, которая как ни странно пользуется огромным спросом на просторах нашей необъятной родины. В 2004 году отдел маркетинга предложил сделать дизайн упаковки в современном векторном стиле, ярко и красиво. Сделали, выставили на "Росупаке" и в результате ни одного заказа на нее не получили, а всякий отстой а-ля Сказки Пушкина берут сотнями тысяч.
Неужели все у нас так плохо? Что думаете?

| 2020 Vision Design Challenge Eastman Innovation lab |

2005-03-03T14:33:07Z

WGSN's graphics team reports on the strongest visions for the future of packaging in the year 2020, the results of an exercise organised by Eastman Innovation lab.

How will have packaging evolved in 2020?
In an inspirational exercise Eastman Innovation lab invited a handful of consumer packaging groups and design agencies to come up with their own "bold ideas" of what the year 2020 holds for packaging.
No one can deny that packaging needs to carry all kinds of messages – both rational and emotional – to the consumer. The 2020 Vision design challenge aims to take on board all relevant consumer trends and imagine future needs and lifestyles. Even though the ideas are way ahead of some of present technologies, all the ideas have realistic base values. With future consumer attitudes and evolving technologies to hand, these ideas could be a real insight into the future and some possible developments in packaging.
To stimulate and inspire the designers who participated in the 2020 Vision Design Challenge, Eastman group posed some "what if?" questions to the panel.

What if packaging was multi-functional once contents are depleted?

What if electro-magnetic radiation delivered by the home microwave could activate polymer dyes and heat pigments to change colours so consumers know exactly how long to heat a pre-prepared meal?

What if the size and shape of plastic containers could be reconfigured and made smaller after opening to allow better utilisation of cardboard or refrigerator space?

What if electro-fluorescence forms could be heat shrunk onto three-dimensional packs, allowing selective printing of conductive inks for text and graphics that emit light powered by polymer energy cells embedded into the film layers?

What if rigid packaging could be rendered flexible and easy to open by applying mild pressure on a specific area of the pack?

What if moulded-in colour effects could replicate not only appearance but also surface finishes to provide "consumer sensory enjoyment"?

Osmopac

The Brewery's imaginative convenience format for a drink product utilises a conceptual osmosis film to create a new generation of portable drinks product.

Expanding the opportunities for convenient, easily transportable and lightweight drinks packaging – whether the consumer is following an active leisure pursuit or simply moving from meeting to meeting – would add yet more impetus to the drinks-on-the-go market.

This flexible multi-layer co-polymer laminate purifies water as it passes through the membrane. Solid, gel or liquid concentrates inside the pack react with water, forming a ready-to-drink beverage – great for when there is no pure water around bacteria and contaminating particles are filtered out during the rehydrating process.

When the container is saturated, the "phase changing" laminates solidifies to become a solid bottle that can be handled easily. Thermostatic micro-technology sensors will offer immediate chilling, carbonation or heating. Once empty the container returns to its flexible state for ease of disposal

Chill out

Factory Design also saw the drinks-on-the-go market as an area of fast future development. The desire for added value in an increasingly competitive market means that packaging and technical innovation will be at the heart of future marketing solutions.

Factory Design's concept uses a new synthetic mineral with a hydrolysed quick chill feature. A self-cooling chamber cools the drink within six minutes, while use of thermochromic inks indicate when the drink has reached the required temperature.

Interactive packaging

In today's retail world, electronics can be found in virtually every product the consumer touches. DCA Design International saw electronic technologies within the packaging sector as a strong evolving area. In addition, with electronic technologies advancing at a fast pace and solution costs continuing to tumble, there is little doubt that the full integration of electronics into packaging is only a short step away.

DCA Design International's E-milk carton concept is manufactured with a fully interactive and animated graphic label, to provide the ultimate in "shelf shout" value and brand differentiation. The graphics panel of the carton could have extended opportunities, which include displaying animations of usage or promotions, affiliated sponsor messages, recipes and use-by health warnings.

By 2020 packaging that incorporates low-cost, intelligent and interactive technologies will offer significant benefits to the consumer, the manufacture, the distributor and the retailer.

(продолжение следует)

[link] PDF`s

2005-03-03T13:57:36Z

http://www.rbird.com/patterns/
A series of professional observations about package design practices within specific product categories( Energy Drinks, Coffee, Low-Carb Lifestyle, Sliced Bread, Children’s Cold Medicine, Packaged Rice, Organizers & Calculators)

| инглиш |

2005-03-03T13:26:24Z

господа участники!
вопрос - есть определенное количество информации о пакаджинге на английском языке. например, о трендах на 2005 год, материалы, цвета и прочее.
разумеется, плюс изображения.
уместно ли размещать ее здесь? ...переводить не всегда хватает времени.
ваши комментарии.

| веселые коробочки |

2005-03-03T10:58:49Z

CMYK creativity

взято из:
Packaging direction part three graphic use direction autumn/winter 2004/05
www.wgsn.com

2020 Vision Design Challenge Eastman Innovation lab

2005-03-03T10:51:06Z

очки-телефон-обувь

первый пост (для затравки)

2005-03-03T07:13:14Z

двусторонняя коробка.