Running around New York. (![[info]](http://l-stat.livejournal.com/img/userinfo.gif){kind=small} futurebird) wrote in ![[info]](http://l-stat.livejournal.com/img/community.gif){kind=small} readingimages,@ 2005-08-19 13:45:00 |
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guerilla marketing
Grand Theft Auto, the video game that has drawn so much criticism for allegedly including sexually explicit scenes and for, in general promoting criminal behavior and sexist ideas (read more here) has been engaging in a bit of "guerilla marketing" in New York.
The logo already has a graffiti or tattoo-like flavor…
I’d love to know if the distributors for the game put these up themselves, or if they simply gave them to some young people to stick all over the place.
Putting these stickers on the gritty telephone poles of the city gives the product instant street creed. It’s impossible to hold the company accountable for the stickers, but when I was a teen if I had a cool sticker I didn’t put it on a telephone pole where someone might take it- I don’t think it’s just kids doing this, I’ve seen too many.
Since I find the game pretty sexist, and since I hate it when corporate interests invade street art I decided to take a little guerilla counter action.
Fight fire with fire.
I don’t know if it will have any impact. But it makes me FEEL better.
Much better!
***I just want to add a note to this post: No, I do not want this game banned or anything like that. I’m just angry to see an ad dressed up like street art. Street artists give away art for free—they spend their money and time making art and making the streets a fun exciting place and don’t get a penny in return. These people want you to buy something and I resent having my mental space invaded by advertising when I’m walking around looking for interesting street art. If you want to put up an ad PAY someone for the space like everyone else. Otherwise I will mock you. And other people might too. It’s a jungle out there.
If you want to print out the new version download this file: http://www.futurebird.com/ads/gtalogo.jp
