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At one level, the fight between Hezbollah and Israel is guided by rational considerations of tactics, strategy, and politics. Israel hopes to restructure the Lebanese balance of power, while Hezbollah seeks to preserve influence and military prowess.
At a deeper level, however, the struggle is about wounded national and masculine pride. As the casualties mount, vengeful publics on both sides support redoubled efforts to physically pummel the other.
Fear of humiliation drives the conflict in multiple ways. Many Israelis feared the Hezbollah attacks, along with earlier attacks by Hamas, challenged their identity as proud, capable Jewish fighters, exposing them as wimps incapable of defending their borders.
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Note the way that meat is associated with strength and - at least impliedly - sexuality. Your very manhood is determined by whether or not you maintain a sufficient intake of dead animals. If you should fail in your duty to maintain this intake tean it is incumbent upon your female partner to gdragh you to an appropriate meat dispensary (cooking it at home is clearly insufficient) and put this right. Maybe you should go the whole hog and move to the States while youfre at it. Just to make sure.
No, Burger King (BK) does not have the monopoly on awful advertising. Not by a long shot. But this new commercial combines sexism, racism, and probably a whole lot of other -isms that my mind wants to blank out into one nasty little package. I just… yeah. Didn’t Carl’s Jr. try this one before? And Jack in the Box? And, like, didn’t it fail? Miserably?
Shame on me for trying to apply Earth Logic to Marketing! I should know better, really. But, in all seriousness, this commercial is just plain bad. I don’t mean to pick on Burger King (well, I sort of do), but it’s making the rounds on ther internet (elsewise I never would have seen it, me being in Japan and all), and I can’t help but put my two cents in.
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