tema ([info]tema) wrote in [info]optimus_project,
@ 2007-09-02 13:25:00
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Optimus Maximus Box
Package is an essential part of the product for two reasons. First, the product should be wrapped in something to be send by post. Second, is there's no packaging or there's one that's crap, all the reviewers will write about it.

In fact, no one cares about the ecology when emotions are concerned.

Upper foam tray with room for manuals, power adapter and a power cord.


Upper tray is removed.


Below is lower foam tray with the keyboard itself in it.


Box handle looks ugly, and the box itself is not as big, so we'll skip the handle completely.

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[info]sooslya
2007-09-02 09:47 am UTC (link)
Where is the difference between this three photos?

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[info]theweird1ne
2007-09-02 09:55 am UTC (link)
I was just wondering that myself....

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(Anonymous)
2007-09-02 09:58 am UTC (link)
... it's the same image, 3 times over...

LawL

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[info]theweird1ne
2007-09-02 09:59 am UTC (link)
http://img.artlebedev.ru/blog/optimax-box2.jpg
http://img.artlebedev.ru/blog/optimax-box3.jpg

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[info]f1ame
2007-09-02 11:16 am UTC (link)
Where would the USB cable go?

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[info]sockatume
2007-09-02 12:11 pm UTC (link)
It looks like the polystyrene tray we see is only half the depth of the box, so maybe there is a second tray with manuals, drivers, and so on to go on top.

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[info]f1ame
2007-09-02 12:30 pm UTC (link)
There are two trays on these pictures - one with power cord, adapter and The Invisible Manuals and another with the unit itself. No room for USB cable just yet.

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[info]sockatume
2007-09-02 12:31 pm UTC (link)
You're right, I'm totally blind today.

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[info]melstav
2007-09-02 08:00 pm UTC (link)
USB cable should easily fit in the same cavity as the software and documentation.

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Don't greet people with the power supply
(Anonymous)
2007-09-02 06:49 pm UTC (link)
Put the keyboard layer on top. It's what your customers are expecting to see when they open that box for the first time. Delight them. Don't make them wait months for the experience of opening the box to find the power supply and manuals as the first things that greet them. Go buy an iPod and see how it's done.

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Re: Don't greet people with the power supply
(Anonymous)
2007-09-02 08:13 pm UTC (link)
Yeah, if you want the keyboard to break first then you place it on top. ;)

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Re: Don't greet people with the power supply
[info]himself_v
2007-09-02 09:24 pm UTC (link)
You're wrong, actually. I don't know how it's done with iPod (lame gadget, really - much ado about nothing, as usual with Apple, Google and Firefox recently), but it's a much more pleasant experience to slowly unpack your newly-bought device starting from the supplemental things - cables, manuals, etc - and to the heart of it all, the product itself, than to retrieve the keyboard first. In the latter case you miss all the foreplay.

Yup, the box is... not even ugly, but cheap. For a two thousand dollars keyboard they could have spent $20 on the box without anyone noticing the price change.

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Re: Don't greet people with the power supply
(Anonymous)
2007-09-03 09:38 am UTC (link)
"Much ado about nothing as usual with Apple, Google and Firefox recently"

Wich been said by some kind of russian otaku in his usal lame-hacky pose and that is expecting a 1000+ $ keyboard seems like an ironic, perverted and pointless observation.

"I don´t know how an ipod package looks, but i know for sure that is shit. I didn´t were able to serch for an ipod depacking on google, coz, you know google is lame too. I usually uses an altavista version customized by myself with my superpowers"

Get a life kiddo. I mean a real life. One of those lifes in wich your maximum aspiration is not being the masterchief of a russian mob organization dedicated to steal credit card data. Do i sound topical? So do you...

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Re: Don't greet people with the power supply
[info]himself_v
2007-09-03 06:07 pm UTC (link)
No food here, troll.

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Ugly box, Usless Packaging .. and EXTERNAL power?!!
(Anonymous)
2007-09-02 07:35 pm UTC (link)
The box looks crappy - the kind of thing you get with a $20 network card, not a $1,000+ keyboard. And how much juice does this thing need? And did I read rightly that it neesd external power??? It doesn't work off USB? D'oh !!! Biggest White Elephant with cheap packaing I've seen for a long time. Sort it out guys

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Re: Ugly box, Usless Packaging .. and EXTERNAL power?!!
(Anonymous)
2007-09-02 07:57 pm UTC (link)
They've always said it requires external power. This is not news. Learn to read, retard.

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Re: Ugly box, Usless Packaging .. and EXTERNAL power?!!
(Anonymous)
2007-09-02 07:58 pm UTC (link)
You're surprised it needs external power when it's a keyboard with like 100 OLED screens? What world do you live in where there's that much bus power for USB?

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Re: Ugly box, Usless Packaging .. and EXTERNAL power?!!
(Anonymous)
2007-09-02 09:52 pm UTC (link)
a world where this keyboard was released some 3 years ago.

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Re: Ugly box, Usless Packaging .. and EXTERNAL power?!!
(Anonymous)
2007-09-02 11:25 pm UTC (link)
Uh, wrong.

500 mA is the max draw for any USB device, and if you have multiple devices connected all at once you can start running into power issues.

Hence why scanners that don't use LEDs and printers are all powered separately from the bus.

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Re: Ugly box, Usless Packaging .. and EXTERNAL power?!!
[info]floatingpoints
2007-09-02 09:56 pm UTC (link)
I'm pretty sure that's not the actual box they're using.  He said the box itself is not as big, and that there will be no handle.  I think the aim of this post is to boast the styrofoam innards.

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Re: Ugly box, Usless Packaging .. and EXTERNAL power?!!
(Anonymous)
2007-09-02 11:54 pm UTC (link)
You have to be fucking joking. Who gives a flying? I'd get this even if it had 2 external power supplies, and was delivered in a pile of mud. How can you whine like this? Recognize some fucking beauty in this extremely innovative idea instead of whining! Or spend some of that energy into inventing something new yourself! Sick and tired of people who can only rant, and never add anything to the equation.

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ESD
(Anonymous)
2007-09-02 10:32 pm UTC (link)
Maybe you should use some ESD safe or conductive packaging materials to avoid dead keyboards.

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Re: ESD
[info]sockatume
2007-09-02 10:51 pm UTC (link)
If it's so vulnerable that it's killed by ESD during shipping, it would die of ESD when the user put their fingers on the keys. ;)

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[info]sockatume
2007-09-02 10:52 pm UTC (link)
My favourite Engadget comment about this:

"For $1500 you'd expect to be made out of mahogany and angels"

Mwhahahah.

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Re: Ugly box, Usless Packaging .. and EXTERNAL power?!!
[info]gan_chan
2007-09-02 11:12 pm UTC (link)
As if using the environmental embarrassment that is Styrofoam were something to brag about. *sigh* Try again, guys. Please?

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Re: Ugly box, Usless Packaging .. and EXTERNAL power?!!
[info]genericman
2007-09-03 05:05 pm UTC (link)
"In fact, no one cares about the ecology when emotions are concerned."

Honestly, there's much more junk in your computer, your TV, and this keyboard that is horrifically bad for the environment. At least Styrofoam is reusable.

If you still feel bad, I'm offering Styrofoam offsets. Just PayPal me $25 and I will invest in alternative packaging technologies.

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Re: Ugly box, Usless Packaging .. and EXTERNAL power?!!
[info]gan_chan
2007-09-04 12:57 am UTC (link)
And you're right, there is a bunch of 'junk' in my computer. But my computer is intended to last a whole lot longer than the packing material it came in. Plus the advent of end-of-life recycling-takeback schemes on the part of manufacturer, spurred by the forward-thinking action of the EU with its Waste Electrical and Electronic Equipment (WEEE) Directive helps to prevent that junk from actually getting out into the environment.

I won't go so far as to say there's no reason to use Styrofoam for any purpose, but for single-use disposable packaging material it really is not good enough.

There are already alternatives available, many manufacturers already use them (see the poster who mentioned his Nokia phone below).

And thanks for your offer, but I won't be requiring any excuses"offsets."

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(Anonymous)
2007-09-03 01:52 am UTC (link)
>Box handle looks ugly, and the box itself is not as big

The box itself is rather heavy (how many times more then a simple plastic keyboard do 100+ small displays weight?) and fucking expensive. You don't like how the handle looks? Design a better one, dude!

Is designing and producing a normal package with handy handle really harder then making worthless icetrays (http://www.artlebedev.com/everything/evigheden2/)?

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(Anonymous)
2007-09-03 06:00 am UTC (link)
My Nokia came in a box made of chew&spit paper - the material like these 30-cracked-eggs-containers we both know. Great solution.
Nice, durable, cheap, recycable and expensive-looking if made well.

I see it in a flat box. With an egg-container (containing Maximus) inside.

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aluminum chassis mock up vs. "this?"
(Anonymous)
2007-09-03 07:08 am UTC (link)
I believe it had an aluminum chassis in the beginning as their concept idea for the keybaord and that's what attracted me to the device as well as the LCD candy. If you're gonna dish all that money why not go all the way with it?

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Re: aluminum chassis mock up vs. "this?"
(Anonymous)
2007-09-03 11:01 am UTC (link)
This must be a joke? Who the hell cares about the packaging (and I would have expected something a lot ritzier from a $1000 keyboard) of this product. I'd rather hear some news on the OLEDs performance, keystroke pressure, etc.

Great news - really...

Greetz, G.

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power?
(Anonymous)
2007-09-04 01:40 pm UTC (link)
Who the hell needs a keyboard that needs a powersupply ????

Schmunzel - who hasnt got a lj account

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vintage packaging design?
(Anonymous)
2007-09-07 09:45 am UTC (link)
Regarding the product, its design and price, I guess an effort could be done for a respectable packaging :-/ or even an aluminium box...

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