Don't expect former ECW Owner Paul Heyman to receive his WWE Christmas card this year. The controversial creative guru, who was a key figure in the WWE creative team from 2001 - 2006, has posted a most interesting blog in his Heyman Hustle section of The Sun (UK), taking a look at the creative breakdown that has been plaguing World Wrestling Entertainment's programming for quite some time now.

Key excerpt: 'What would it hurt for Vince to sit down with Rey Mysterio and say: "Come back to me in a week with an outline for the top three storylines all the way to Royal Rumble." How can it be bad for Vince to offer someone like The Miz, who obviously keeps his finger on the pulse of today's contemporary beat, and offer him a small bonus to come with new ideas for names, instead of this moronic, counter-productive movement to rip-off other genres like Kenny Dykstra and Dolph Diggler.  Why not go out on a limb and try some creativity and unique branding so the audience can really get behind someone as their own?

Is it inconceivable that Cody Rhodes or John Morrison would have some suggestions on how to spruce up a new persona with some creative fashion designs?  Once Vince gets some ideas from Rey or the Miz or whoever, then he can take these ideas to the creative team and challenge them, indeed charge them with embellishing on the new, youthful, non-traditional concepts.

The problem is that WWE, from the conception to the implementation of all ideas is in a rut because everything is based on AN AUDIENCE OF ONE.

And that "one" is Vince McMahon.  Get some ideas from people who don't know what Vince likes and doesn't like and you may just get an opinion that shakes up the system.

In a post this weekend on The Bleacher Report, reviewer Tim List noted that  Heyman also tells a story about how he once suggested the immensely popular band System of a Down, and no one in WWE creative knew who SOAD were. Not shocking, considering the mentality of the WWE television shows, but shocking because the creative team should be up to date on a band so popular with the youth, especially one that routinely gets 8,000,000 views on their videos that are posted on You Tube.

The blog is an informative, enlightening piece that offers some interesting solutions to WWE's loss of audience lately. One of the best behind-the-scenes looks ever.  You can check it out here.

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Source: http://www.nationalledger.com/artman/publish/article_272622850.shtml