Today the American Beverage Institute launched a national radio and print advertising campaign to educate the public about the proper application of ignition interlock devices.

A full-page ad running in USA Today explains that while IIDs are a good idea for someone like Lindsay Lohan, who has multiple DUI arrests, they shouldn’t be applied to all drivers. The text of the ad reads:
Now the question is, will Lindsay sue over the use of her photograph? Or did the L.A. County Sheriff’s Department grant licensing rights?

Ignition interlocks, or in-car breathalyzers, are a great tool for getting hard-core drunk drivers off our roads. However, activists now want to put one in every car in America. That means the end of moderate and responsible drinking prior to driving…No more champagne toasts at weddings, no more wine with dinner, no more beers at a ballgame.

 

Let’s stop drunk driving without eliminating our traditions.