| The Madplayer ( @ 2003-03-11 10:20:00 |
LIVE365 LAUNCHES "ONLINE MUSIC LIBRARY" FOR LABELS AND ARTISTS SEEKING AIRPLAY
Press Release
Foster City, CA (March 11, 2003) – Live365 (http://www.live365.com),
will be demonstrating the new Live365 Online Music Library at the South
By Southwest Music Conference March 12-15th.
The Music Library is a revolutionary new service for artists and labels
looking to promote and market music by putting music directly in the
hands of the world's largest community of Internet radio broadcasters.
· Service 5,000+ Internet DJs with one promo
· Generate non-radio airplay
· Receive valuable statistical feedback to present to AM/FM radio PDs,
publicists, sponsors, or anyone else interested in assessing audience
reactions.
· Service 5,000+ Internet Radio broadcasters with one promo
By harnessing the power of Live365 "sideload" technology and the
interactive nature of the Internet, the Live365 Music Library puts artists
and labels in direct contact with our passionate audience of music lovers.
"What an exciting report for our first two weeks in this program!"
notes SYS Records' Holly Simmers. "This CD title song 'Amazed' was picked
up by 19 stations, receiving almost 15,000 listening hours so far, and
generating a couple of CD sales at Amazon.com too! What an incredible way to
gain new listener support and extend your marketing reach with just $50!"
For artists seeking exposure, it's an affordable, flexible alternative
to expensive and limited commercial radio airplay.
· Live365 network of 5,000+ stations are programmed by music fans who
know and love music.
· Participating labels and artists promote their music to these
"tastemakers" and their listeners.
· 3- 3.5 million unique listeners tune in to Live365 each month.
· Fees start at $25/month – significantly more affordable than hiring
an independent promoter, or other traditional means of music promotion.
POWERFUL MARKETING DATA
"Because the Internet is a 'two-way' interactive medium, listeners to
Internet radio have an unprecedented opportunity to communicate back to
labels about what they like and don’t like," says Live365 COO Raghav Gupta.
"The Music Library enables them to do just that, and at an extremely
affordable price point."
While Live365 does not disclose any personally identifiable
information, artists and labels can access an aggregated profile across all
broadcasters who’ve included tracks from the Library and all listeners who’ve heard
or actively responded to (e.g. wishlisted) a track. This information
can be provided on a geographic or demographic basis.
Visit the Music Library at: http://www.live365.com/musiclibrary
Learn more about Live365 Artist and Label Services here:
http://www.live365.com/labelservice s
ABOUT LIVE365
Live365 (www.Live365.com) is the world's largest Internet Radio
Network, with between 3 and 3.5 million unique users/month. Live365 offers
music lovers the opportunity to listen to and create their own Internet Radio
broadcasts.
Live365 is both a member of the Digital Media Association (DiMA) the
National Association of Broadcasters (NAB), as well as Association for
Independent Music (AFIM), the Intercollegiate Broadcasting System
(IBS) & Collegiate Broadcasters, Inc. (CBI). Founded in July 1999 in Foster
City, CA, Live365 won the Best Radio Website award from the Web Marketing
Association, and was also 2001 and 2002 winner of the "People's Voice"
award for "Best Music Site" at the Webby Awards.
Press Release
Foster City, CA (March 11, 2003) – Live365 (http://www.live365.com),
will be demonstrating the new Live365 Online Music Library at the South
By Southwest Music Conference March 12-15th.
The Music Library is a revolutionary new service for artists and labels
looking to promote and market music by putting music directly in the
hands of the world's largest community of Internet radio broadcasters.
· Service 5,000+ Internet DJs with one promo
· Generate non-radio airplay
· Receive valuable statistical feedback to present to AM/FM radio PDs,
publicists, sponsors, or anyone else interested in assessing audience
reactions.
· Service 5,000+ Internet Radio broadcasters with one promo
By harnessing the power of Live365 "sideload" technology and the
interactive nature of the Internet, the Live365 Music Library puts artists
and labels in direct contact with our passionate audience of music lovers.
"What an exciting report for our first two weeks in this program!"
notes SYS Records' Holly Simmers. "This CD title song 'Amazed' was picked
up by 19 stations, receiving almost 15,000 listening hours so far, and
generating a couple of CD sales at Amazon.com too! What an incredible way to
gain new listener support and extend your marketing reach with just $50!"
For artists seeking exposure, it's an affordable, flexible alternative
to expensive and limited commercial radio airplay.
· Live365 network of 5,000+ stations are programmed by music fans who
know and love music.
· Participating labels and artists promote their music to these
"tastemakers" and their listeners.
· 3- 3.5 million unique listeners tune in to Live365 each month.
· Fees start at $25/month – significantly more affordable than hiring
an independent promoter, or other traditional means of music promotion.
POWERFUL MARKETING DATA
"Because the Internet is a 'two-way' interactive medium, listeners to
Internet radio have an unprecedented opportunity to communicate back to
labels about what they like and don’t like," says Live365 COO Raghav Gupta.
"The Music Library enables them to do just that, and at an extremely
affordable price point."
While Live365 does not disclose any personally identifiable
information, artists and labels can access an aggregated profile across all
broadcasters who’ve included tracks from the Library and all listeners who’ve heard
or actively responded to (e.g. wishlisted) a track. This information
can be provided on a geographic or demographic basis.
Visit the Music Library at: http://www.live365.com/musiclibrary
Learn more about Live365 Artist and Label Services here:
http://www.live365.com/labelservice
ABOUT LIVE365
Live365 (www.Live365.com) is the world's largest Internet Radio
Network, with between 3 and 3.5 million unique users/month. Live365 offers
music lovers the opportunity to listen to and create their own Internet Radio
broadcasts.
Live365 is both a member of the Digital Media Association (DiMA) the
National Association of Broadcasters (NAB), as well as Association for
Independent Music (AFIM), the Intercollegiate Broadcasting System
(IBS) & Collegiate Broadcasters, Inc. (CBI). Founded in July 1999 in Foster
City, CA, Live365 won the Best Radio Website award from the Web Marketing
Association, and was also 2001 and 2002 winner of the "People's Voice"
award for "Best Music Site" at the Webby Awards.