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The medium is the message/massage

technologies as Extensions of Man

Created on 2004-02-13 07:31:13 (#2200139), last updated 2006-09-11

13 comments received

Basic Info
Name:the medium is the message
Membership:Open
Posting Access:All Members
About
The MM Global Reaserch Network. Mcluhan.ca.
Marshall matters:McLuhan offcial website.
The McLuhan Institute.
Marshall McLuhanisms -McLuhan quotes.

Community Moderator: [info]perspectumaka [info]antivist

study the psychic
and social consequences of technologies and media.
Suggested Reads:

Titles by Marshal Mcluhan.
· The Mechanical Bride - by MM 1951
· The Guttenberg Galaxy - by MM 1962
· Understanding Media: The Extensions of Man - by MM 1964
· The Medium is the Massage -by MM 1967
· War & Peace in the Global Village - by MM 1968
· From Cliche to Archetype - by MM 1970
· Culture is Our Business - by MM 1970
· Laws of Media: The New Science -by MM 1988
· The Global Village - by MM and Bruce Powers 1989

and by others:
· Finnegans Wake by James Joyce -1939
· A Skeleton Dey to Finnegans Wake by Joseph Campbell -1944
· Annotations to Finnegans Wake by Roland McHugh -1980
· McLuhan for Beginners by Terrence Gordon -1997
· Marshall McLuhan: The Medium and the Messenger by Philip Marchand - 1989
· Understanding McLuhan CD-R published by Interactive/Voyager - 1996
· digital mcluhan by Paul Levinson - 1999
· The Virtual Marshall McLuhan - Donald F. Theall 2001
· The Medium and the Light.


Converse and learn.
This is your community, a voice where you are free to rant and state your opinions and concerns regarding the issues that consume society and our lives.
So join in with your, analysis, experiences, critique, discussions, and dissection.

everything is a tool, a resource

---
“The 20th century saw three development of great political importance,” wrote a labour relations theorist Alex Carey, “the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy.”

False needs and false promises, generated by a consumer driven culture, which cultivates weakness within a person and then exploits it.

The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government, which is the true ruling if the country.
-Edward Bernays, Propaganda 1928.

You are the product.

Internalizing images from advertising and integrating that into a set of expectations about who they were supposed to be.
Million dollar images telling us who we are supposed to model ourselves after.

"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma..." (J. Richards)

--------------
BOOKS IN RELATION:

Political/critical/factual/Awareness

Tainted Truth: The Manipulation of Fact in America by Cynthia Crossen
Can’t buy my love – how advertising changes the way we think and feel – Jean Kilbourne
New Thinking for the New Millennium By Edward De Bono
Fast Food Nation: The Dark Side of the All-American Meal By Eric Schlosser
Culture Jam : How to Reverse America's Suicidal Consumer Binge--and Why We Must By Kalle Lasn {creator of adbusters magazine}
Extraordinary Popular Delusions And The Madness Of Crowds. By Charles MacKay
Understanding Media: The Extensions of Man By Marshall McLuhan
Medium Is the Massage: An Inventory of Effects By Marshall McLuhan
Media Control: The Spectacular Achievements of Propaganda
by Noam Chomsky
Can’t buy my love – how advertising changes the way we think and feel – Jean Kilbourne
Nickel and Dimed: On (Not) Getting By in America by Barbara Ehrenreich, about the working poor in the U.S..
the deliberate dumbing down of America: of essays about the decline of American education and how the u.s. is becoming dumber as a nation. By Charlotte Thomson Iserbyt
The culture of make believe By derrick Jensen
The Philosophical Quest: A Cross-Cultural Reader
No Logo Naomi Klein
You Can't Be Neutral on a Moving Train : A Personal History of Our Times By: Howard Zinn
Public Opinion By Walter Lippmann.
Rich Media, Poor Democracy By Robert Waterman McChesney.


How different the world would be if people didn't follow another person's lead.
If people truly sat down and thought for themselves. If they arrived at their own conclusion without any outside aid.
If people truly spread out and acted as themselves, as a single person. An individual in it's truest, purest form. – perspectum.



May we suggest...:
Links to great online resources.

Online news, magazines,zines and publications:
alternet.org Pressing issues get hauled under the microscope for debate.
villagevoice.com Renowned alternative paper.
theonion.com “America’s finest news source.”
thenation.com Unconventional Wisdom Since 1865.
strike-the-root.com Anarchist zine with a pro-market slant.
frankmag.net Canada's Definitive Satirical Magazine.
adbusters.org Sticking to the advertising and consumer culture.
yellowtimes.org Alternative news and views.
bbc news Renowned news source.

Online radio and TV stations and archives:
radio4all.net An alternative to the corporate and government media.
democracynow.org An awesome national, listener-sponsored public radio and TV show.
wizardsofmoney.org A monthly educational series about the global financial system.

Others:
fair.org Fairness and accuracy in reporting.
cognitiveliberty.org The Center for Cognitive Liberty & Ethics.
ruckus.org Modern-day hippie tool box.
rprogress.org Redefining progress. The search of ecological and economical sustainability.
halfbakery.com Speculation and satire as a form of creative expression, thus is life.
turnoffyourtv.com The effects of TV viewing

commercialcloset.org The world's largest collection of gay advertising.
links to wide variety of alt. info sources.
Archives of Boycott Links/Info on Transnational Corporations
overcoming consumerism.
censorship in our society.
News about the News.

Community Ring:

[info]antivists -Vent and rant, learn about the consumerist, materialistic, politically upset world we live in. – 48 billion dying of success, 48 billion dying of failure.
[info]ethics_vs_law You Be The Judge.
[info]antiadvertising - Advertising never looked so good.
[info]femalearchetype - A Backlash towards a patriarchal society.
[info]caringconsumer -Consumerism is not patriotism, shop smart, consume less.
[info]the_corporation - The Pathological Pursuit of Power: If a corporation was seen as a person in the eyes of the law, what kind of person would it be?
[info]marshallmcluhan: The medium is the message. Technology is an extension of man.
[info]taxicab_convo: Anything and everything.
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