Today Advertising Age reports,
"Walt Disney Co.'s ABC TV Network sent another signal that it's ready to embrace digital media delivery yesterday when it announced a rights agreement with the various Hollywood guilds for mobisodes inspired by ABC's hit program "Lost" and designed for initial release on mobile platforms."
Full story.
Media writers must love new technology for the reason that they can invent new words such as "mobisodes". I find this article interesting not because of it's connection to Lost but because of Walt Disney's innovation.
I wonder, who wants to watch episodes on their mobile phone? I find laptop screens as small as I'm willing to go. I don't understand surfing the web or reading books on Blackberries either.
"Walt Disney Co.'s ABC TV Network sent another signal that it's ready to embrace digital media delivery yesterday when it announced a rights agreement with the various Hollywood guilds for mobisodes inspired by ABC's hit program "Lost" and designed for initial release on mobile platforms."
Full story.
Media writers must love new technology for the reason that they can invent new words such as "mobisodes". I find this article interesting not because of it's connection to Lost but because of Walt Disney's innovation.
I wonder, who wants to watch episodes on their mobile phone? I find laptop screens as small as I'm willing to go. I don't understand surfing the web or reading books on Blackberries either.
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