Look For Signage Art Collective

Current LFS titles

2007-07-04T16:38:01Z

Bony Landmarks #3 is a complilation zine with an emphasis on personal essay and comics. There's an awesome illustration on the cover of the steam locomotive 4449 that lives in the Brooklyn Roundhouse in SE Portland. Contributors include Irvin Stafford, Verno the Inferno, J. Marshall Hart, and Shawn Granton among others. 40 pages half-legal. $3

Giraffe Fight for the poetically inclined, a chapbook of works from J. Marshall Hart's "Last Days of Retail" period. $3

look_for_signage(at)yahoo(dot)com

Andrew Coltrin
c/o look for signage
PO Box 42181
Tucson, AZ 85733-2181

we have paypal

LFS FAQS

2007-05-02T04:58:16Z

Some infrequently given answers to some frequently asked questions:

Q: What is the Look for Signage Art Collective?

A: Look for Signage is a collective of artists, scholars, writers and other participants in the business of culture. We offer the advice “look for signage” because, once upon a time and way too often, people asked us in brutish, impatient voices, “where’s the straws?” We believe that such vital information is often readily available via signs and patterns in the immediate environment, and that the human brain is ideally suited to interpreting these signs and patterns.

Some members of the Collective fear that this brain function has been hijacked by over-stimulus from advertisers and wireless phones. Some of us like our advertisements and wireless phones. Some of us are ambivalent about the issue.

Nonetheless, we’d like to recommend that when in a new or unfamiliar environment, Look for Signage. Answers to your questions may already be at hand.

Q: What is Bony Landmarks?

A: The debut publication of the Look for Signage Art Collective. The purpose of this publication is to observe, inform and transform the cognitive landscape of the fully interactive phenomenon known as human culture. Look for Signage seeks to accomplish this by examining and showcasing two key aspects of human culture: True Adventure and Cultural Artifacts.

Q: What is True Adventure?

A: A genre of non-fictional narrative which stresses human interaction with the physical world. It is true because, in one sense or another, it actually happens. It is adventure because the participants actually participate. This is no passive genre for daydreamers and escapists.

Q: What is a Cultural Artifact?

A: Any object (including artifacts recording words, sounds, images, and oral traditions) which gives evidence of a member or members of a culture (metaphysical construct) interacting with the physical world (physical reality). Any object that has been cast off from a culture. Any object that has been embraced by a culture. Any object created by a product/member of a culture.

The Look for Signage Collective believes that the majority of people involved in that phenomenon known as “popular culture” are largely ignorant of the true significance of these artifacts. This is fascinating to us.

Looks like BL3 will have a loving home in Manhattan

2007-02-03T06:00:50Z

From: zines@bluestockings.com [mailto:zines@bluestockings.com]
Sent: Wednesday, January 31, 2007 1:01 PM
To: i@irvinstafford.com
Subject: your zines at Bluestockings

Hi Irvin,

This is Betsy from Bluestockings Bookstore. I'm writing to let you know that all of the Bony Landmarks zines you consigned with us have sold.

If you are local, please stop by the store to pick up your payment and drop off more zines if you have them. If you aren't, we can mail you a check or concealed cash, and we'd love if you'd mail us a few more copies. Please let me know. Thanks for consigning your zines with us!

peace
betsy

Bluestockings Books
172 Allen Street
NYC 10002
212-777-6028

Another Review!

2006-06-11T03:23:33Z

The following is from "Xerography Debt #19"
www.leekinginc.com/xeroxdebt/xd19.htm

"BONY LANDMARKS: A ZINE OF TRUE ADVENTURE AND CULTURAL ARTIFACTS
No.2, $3, half-legal, 36pp. Andrew Coltrin, c/o look for signage, PO Box 40782, Tucson, AZ 85717
look_for_signage@yahoo.com
This is pretty good stuff. Refreshing after the heavy political message in the previous two zines -- not that they weren’t enjoyable. This one’s more like dessert. The title comes from massage therapy (don’t you feel more relaxed already?). BONY LANDMARKS are like landscape markers on the body so this is the Look for Signage art collective’s collection of cultural landscape markers. It’s a good read with a couple of short pieces on travel (being pickpocketed in Budapest and traveling in China), some found art, and a few comics all of which are pretty good. The cover and the internal art by Irvin Stafford are great. Open to submissions and specifically looking for more pieces from women writers."

Review on New Pages

2006-05-01T19:39:24Z

Check out the nice review of issue 2:

Bony Landmarks
Number 2

I liked this zine. It struck me at first as having a quiet unassuming nature, but in my experience that is often a good sign. The writing in here is thoughtful; it probes at the experience of living, and I don’t look for much more than that in a zine. As stated by its editor Andrew, the zine seeks “to observe, inform and transform the cognitive landscape of the fully interactive phenomenon known as human culture.” A grandiose-sounding purpose, perhaps, but I assure you that the text within the zine is fully accessible. It is split into examples of “True Adventure” (non-fiction narrative of human interaction with the world) and “Cultural Artifacts” (ranging from comics and poems, to a how-to bookbinding page). Definitely recommended.
[7 x 8.5”, $3, Andrew Coltrin, Look for Signage, PO Box 40782, Tucson, AZ 85717, look_for_signage@yahoo.com]

http://www.newpages.com/magazinestand/zines/zinearchives/number33/zinerack33.htm

Bony Landmarks at Colorado College

2006-02-09T02:32:47Z

I have no idea how they got it, but Colorado College appears to have Bony Landmarks represented in its library's zine collection.

http://www.coloradocollege.edu/Library/SpecialCollections/zines/

Bony Landmarks #2 now available at Bluestockings of New York

2006-02-08T23:09:57Z

I went to this alt bookstore called Bluestockings on the Lower East Side and they had a pretty good number of zines so I browsed them for awhile but I didn't find anything that has Bony Landmark's blend of non-fic prose, poetry art and comics. And when I pulled out BL2 from my Zissou Society messenger bag, the guy in charge (who goes by the unusual name of Malav - rhymes with olive) and the guy making the soy lattes both made appreciative sounds, agreeing that the book had something for everyone. They took 5 copies and Malav filled out a consignment form that specified that the store and I would be splitting the profits from and sales, $1.50 each. This sounded like the standard consignment deal so I agreed. I'm to check in periodically to collect any money they may be holding for me. It's a start!

x-posted at http://groups.yahoo.com/group/look_for_signage/

Bony Landmarks in a Colorado library

2006-01-22T20:00:00Z

I found this group photo on the site for the Colorado College Library Zine Collection.

andrewlfs must have sold them copies of Bony Landmarks 1 and 2, the only representatives there from Arizona. It seems comfortable nestled between Resistance is Fertile and that body builder dude. The U of A never did anything like this when I was there.