National Call Your DM From Work Day!
Store open past 6 PM this lovely holiday?
When you get in don't forget to look up your DM's phone number and call them at some point to see if they are working too! Don't forget to block it ;-)
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Beth Nottingham, Zone 2 Vice President, is no longer with the company, effective immediately. There was a hastily arranged conference call for Zone 2 GMs at 2:00 to announce that and nothing else--DMs didn't even know until about 45 minutes in advance. New guy was hired from outside the company and will start next Monday.
Anyone have anything to contribute from a reliable source? Is your ZVP still with us? I think it would be useful to include your position in your reply (seller, Sales Manager, CEO, etc.) and what level you got your info from. I'm a Sales Manager and got my info from a GM.
The goal of a book store is to make money. A customer comes into the store with money in her pocket to buy a book. We put it in her hands and take her money. The rest is gravy. Greeting, upselling, candy, build the basket, EGC, BR etc., can only work if we can put that book in her hands.
Binc is failing to give us what we need to help her, so she is walking right back out the door with her money still in her pocket. And she will likely never come back. This is why we are failing, and no amount of threatening or browbeating will change it.
We need books back in the stores. We need people to unbox and shelve them. We need sellers to find them and cashiers to take the money.
To those of you GM’s, DM’s and AA folks who’ve never actually worked in a book store, these are the basics. Until you have a clear understanding of these principles, we booksellers will have no respect for you.
So, could you please study and master these simple steps before you throw another stupid plan at our heads, decide to rearrange the store, fire off a misspelled tirade, or fire another 700 people?
Here are Borders customer comments posted on Dear Author, a genre fan site, regarding Borders’ failure to carry Lois McMaster Bujold’s new hardcover, Horizon.
---All I can say is that I wiggled out of work early to get my hands on Horizon and found out that all the Borders in my area were not going to receive a single copy. Which sucks for Borders, because I went across the street and bought not only Horizons but also another book from B&N. Even more sucky for Borders, the store was a giant, near-empty mess.
---Why wouldn’t they carry a new book by a popular author? That makes no sense.
---This apparently has happened to Jennifer Rardin’s 5th Jaz book “One More Bite” too. It’s available online at Borders but not in the store…very frustrating.
---I went to my Borders last night and got a “no one is carrying it” answer and that it hadn’t been released yet. So I called the B&N down the street, discovered they had five copies, and reserved one. Damn. I knew Borders was falling fast, but not to have the new Bujold?!
---I can’t tell you the number of books I wanted to buy in the last several months that were deemed “online only.” I sadly suspect we’re seeing the first of Borders’ death throes.
---This is infuriating. They’re not getting my money anymore.
---I had it happen several times over the Christmas holidays when I was wanting a specific book, only to find them either not available or order only. Forget that.
---I work across the street from a Borders, and half a mile from a B&N, so Borders is much more convenient…but if they don’t have what I want, what use is convenience?
---I’ve always gone to Border’s by preference over BN. I’m still just gobsmacked that even the A2 Border’s isn’t carrying Horizon. And not only did they lose the $$ that I would have spent there yesterday, in the future I’m less likely to even check there.
---The thing that really irks me is that my local stores are delving ever deeper into non-book areas (board games, toys, toiletries, bags, etc.). I feel sorry for the store employees, but horrible stewardship of the business could only lead to the worst outcome.