feminist: Commercials (US Centric)

星野夜 (

stardance) wrote in

feminist,
@ 2006-05-06 23:07:00

Commercials (US Centric)
There is a new Burger King commercial that I saw for the first time a few days ago, for the Texas Double Whopper, and I really don't like it. It's basically men singing about rebelling against "chick food" (because apparently women only eat tofu and shrimp and plants), tearing off their ties (because apparently they only wear those when women make them), and throwing minivans off bridges (because apparently they only drive those when women make them). I find this commercial really offensive, but I'm not sure why other than I think it perpetuates damaging gender stereotypes, and I have decided not to eat at Burger King until they stop playing this commercial. I also plan to call them on my day off this week, as their website says they do not accept e-mail communication. Has anyone else seen this commercial? What do you think about it?

I was discussing this with a friend of mine who lives in BC and she said she doubts it will be shown up there. There is a commercial for Tostitos where three men are standing around eating chips while their female coworker does all the work, and according to my friend, they decided it was sexist and pulled it from the air (I wouldn't mind confirmation on this).

[Edit: Link to the commercial is here, curteousy of

shelpen]

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robinhoodvandal
2006-05-07 05:18 am UTC (link)

I saw that commercialfor the first time tonight and I was horrified. The thing that really had me fuming was the perversion of "I am woman here me roar" at the beginning of the commercial. It was like an intentional kick in the face to feminism. I plan on calling and complaining as well as writing a leter to the editor of my local paper urging others to do the same.

	howdyrockerbaby 2006-05-07 06:09 am UTC (link)
	Speak of the devil. No sooner had I finished reading this post did this commercial come on NBC. If I hadn't stopped eating at Burger King's a long time ago, I would now. I don't eat at Carls Jrs for basically the same reason. (Reply to this)

	apple_sap 2006-05-07 08:36 am UTC (link)
	Seems like it's a hype :/ I've seen two other commercials like this one, one beer commercial, where all the men are 'called by the wild', and behave like they would many thousands year ago, and a mcdonald's one where a woman orders a 'men-burger', and they're all flabbergasted and then you see her husband acting like a woman (does this pants make my look fat?). (Reply to this)

	liquideyeliner 2006-05-07 09:50 am UTC (link)
	This commercial makes me furious! The more I see it, the worse it gets! What irks me the most about these "man food" commercials is the implication that men's "right" to "eat like men" is being violated. (Reply to this)

	unsomnambulist 2006-05-07 11:58 am UTC (link)
	Does anyone have an address or a phone number to register a complaint with? (Reply to this)(Thread)(Expand)

	xoynotsmilexo 2006-05-07 12:26 pm UTC (link)
	Its a commercial selling a double cheeseburger w/ bacon. I dont know how heart disease and high cholesterol makes you more of a man. (Reply to this)

	kiaramoon 2006-05-07 01:12 pm UTC (link)
	All of the recent BK commercials have taken quite the sexist tone lately. I don't know who that kind of marketing works on but it must be very insecure people that need to be told they are validated by eating a burger.....weirdos. (Reply to this)

	rainwen 2006-05-07 01:21 pm UTC (link)
	There is a commercial for Tostitos where three men are standing around eating chips while their female coworker does all the work, and according to my friend, they decided it was sexist and pulled it from the air Maybe it's only been pulled in BC, because they still play it here in Ontario... much to my chagrin. (Reply to this)(Thread)(Expand)

	goodlookinout 2006-05-07 02:42 pm UTC (link)
	I saw that BK commercial last night... I am SO FUCKING SICK of the "eat like a MAN!" crap... (Reply to this)

	uterinelining 2006-05-07 03:22 pm UTC (link)
	I saw that ad last night, on FOX29. I haven't seen it on any Canadian stations. I finished reading 'The Pornography of Meat' last night as well, which makes me wonder what Carol Adams would think of that commercial... (Reply to this)

	embers 2006-05-07 03:22 pm UTC (link)
	That is SHOCKINGLY over the top! How could they think that shit would fly? (Reply to this)

	frenchthebully 2006-05-07 05:33 pm UTC (link)
	Hey, if "eating like a man" means that these sexist jerks will keel over and die of a heart attack by the time they're 50, then I've got no qualms with it. (JOKE.) (Reply to this)

	metahara 2006-05-07 05:51 pm UTC (link)
	i wouldn't be surprised if this turnmed more people off to Burger King. first of all it is an obvious attempt to get the Carls Junior Market they lost when Carls Junior actually came up with some offensive but amusing commercials. And their burgers probably suck in comparison as well. (Reply to this)

	pradagirl 2006-05-07 06:48 pm UTC (link)
	I thought it was silly and funny. Nothing warranting tge reaction I've seen here. rolls eyes (Replies frozen)(Thread)(Expand)