This site is via dressaday.com .
http://www.fashion-incubator.com/mt/ is explaining how to make a living in the fashion business; she is describing economic facts.
In order to use fabric efficiently, you force your sizing to a bell curve. See here:
http://www.fashion-incubator.com/mt/archives/analyzing_sales_by_size.html> Since my fabrics will (for the most part) only be available in 44"-45" width and I'm cutting on the bias, the core characteristics of my product will limit the sizes I can offer -at the outset. Now, if targeting smaller sizes proves to my detriment, then I only have myself to blame. My position on this issue is not contradictory when compared to the children's wear designer above because she had no limitations such as narrow goods or cutting on the bias.To offer larger sizes, I'd have to increase my price points on the magnitude of 25% or more. Accordingly, I am more than aware that some of you cannot or do not want to offer the largest sizes and I don't think you should be criticized for it but you can't blame anyone for lagging sales in the smaller sizes either.
> the most ideal sales per size proportion is 1:2:1. This means that for every "medium" you sell, you're selling one small and one large
This means that unless the dress manufacturer is explicitly targeting larger women (by setting "medium" to be size 12-14) there are going to be very few large dresses on the racks. If "medium" is set to size 8, there will be very, very few size 14s available. This isn't because fashion designers are evil; it's because of the way fabric is laid out on a bolt.
Sigh.