davis_square: How would a concept like mine do in Davis Square?

neknockouts (

neknockouts) wrote in

davis_square,
@ 2007-08-22 14:02:00

Entry tags:

hair, local businesses, lol

How would a concept like mine do in Davis Square?
I recently acquired the master franchise rights to a relatively new but fast growing salon concept called Knockouts®.

It is a sports-themed franchised salon chain providing competitively-priced haircuts and other grooming services including coloring, massage therapy, facials, manicures, pedicures, and hair waxing. It caters specially to men by offering a pampering experience that is not available at other discount walk-in salons and without charging high-end salon prices.

Each salon features specially-chosen staff of female stylists wearing Knockout Girls^® uniforms, large leather chairs fitted specially for men, individual flat screen TV's with a remote control at each station and complimentary beverages. The environment is upscale and professional yet casual and fun.

Since 2004, Knockouts has sold more than 123 franchised locations in thirteen states, including Arizona, Colorado, Georgia, Indiana, Pennsylvania, Missouri, Maine, Massachusetts, Missouri, New Hampshire, New Mexico, Texas and Vermont. The chain currently operates nine salons, with many more scheduled to open soon. For more information, please visit our websites www.nekocorp.com and www.knockouts.net.

I'm looking into the possibility of putting my first location in Davis Square. Do you think it would do well in Davis Square? Are there good locations available? Any input/comments would be welcomed and greatly appreciated. Thanks...

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Could you elaborate

neknockouts
2007-08-22 06:20 pm UTC (link)

Thanks for the input. I have been to Davis Square, although I can't say I hang out there. I'm looking at possible locations more from a demographic population standpoint. On paper, the population size and other demographic data certainly support the business. However, there are other intangibles such as mood of the town (perhaps that's part of what you were referring to) that would for or against the business. Could you elaborate on why you think it's completely wrong for the neighborhood. Thanks so much...

(Reply to this) (Parent)(Thread)

Re: Could you elaborate -

ifotismeni, 2007-08-22 06:23 pm UTC

Re: Could you elaborate -

docorion, 2007-08-23 02:43 am UTC

Re: Could you elaborate -

docorion, 2007-08-23 02:45 am UTC

Re: Could you elaborate -

quietann, 2007-08-23 04:13 am UTC

Re: Could you elaborate -

dani_namaste, 2007-08-23 09:55 pm UTC

Re: Could you elaborate -

quietann, 2007-08-25 08:01 pm UTC

	ifotismeni 2007-08-22 06:13 pm UTC (link)
	er, have you ever been to davis square? that sounds completely wrong for the neighborhood. (Reply to this)

	cemeterygates 2007-08-22 06:13 pm UTC (link)
	Honestly, Davis/Porter are very progressive areas, and I think your concept (sort of Hooters for the salon industry, if i read you correctly) would have a much better reception in the less "crunchy granola" parts of town. You might look into something on the greenline near Kenmore, or even in Boston Proper. (Reply to this) (Thread)

	ifotismeni 2007-08-22 06:15 pm UTC (link)
	or billerica, haha (Reply to this) (Parent)

	talonvaki 2007-08-22 06:15 pm UTC (link)
	They're pretty particular about what goes into Davis Square, from what I've seen (they being the Somerville Powers That Be)... I can see a potential furor over an establishment with specially-chosen staff of female stylists wearing Knockout Girls® uniforms, though... (Reply to this) (Thread)

	talonvaki 2007-08-22 06:19 pm UTC (link)
	Oh...now that I've looked at the website, change "potential" to "inevitable and epic." Somewhere around Fenway would be a better bet. (Reply to this) (Parent)(Thread)

	tisana 2007-08-22 06:19 pm UTC (link)
	From the men I know that spend time in Davis? Probably not. Perhaps that's a bias I have that I only really know men who aren't that into sports, though. Now, closer to Fenway, yeah, sure... (Reply to this) (Thread)

	makoshark 2007-08-22 07:58 pm UTC (link)
	They also all have shaggy long hair. :) (Speaking of a Davis Square male with shaggy long hair.) (Reply to this) (Parent)

	Re: Srsly ron_newman 2007-08-22 06:48 pm UTC (link)
	Oh, I could think of one worse place -- Centre Street in Jamaica Plain. (Reply to this) (Parent)(Thread)

	ron_newman 2007-08-22 06:20 pm UTC (link)
	Sounds wrong to me. Perhaps Kendall Square or Alewife would be a better fit? (Reply to this) (Thread)

	hoppzor 2007-08-22 08:14 pm UTC (link)
	Kendall? ...no. (Reply to this) (Parent)

	on_reserve 2007-08-22 06:22 pm UTC (link)
	I think you'd do better over by BU/Northeastern. My sense is that most of the guys in Davis are just a little bit too feminist/feminist-supportive to go to what sounds like "the Hooters of haircuts." (Reply to this)

	ron_newman 2007-08-22 06:22 pm UTC (link)
	How did you pick Davis as a possible location? How familiar are you, if at all, with our neighborhood? (Reply to this)

	ifotismeni 2007-08-22 06:29 pm UTC (link)
	i wholeheartedly suggest the fenway or BU areas as they're friendlier to concepts like these. (or billerica) remember, davis square is full of dirty hippies, none of the men get haircuts anyway ;P (Reply to this) (Thread)

	ah42 2007-08-22 06:44 pm UTC (link)
	I got one! But I went to an honest-to-goodness old-fashioned barber shop. And I've moved away, so I don't count anymore. (Reply to this) (Parent)

	hahathor 2007-08-22 06:30 pm UTC (link)
	Im sorry - but I have a lot of difficulty believing this isn't a troll. I'm just sayin'. (Reply to this) (Thread)

	ifotismeni 2007-08-22 06:32 pm UTC (link)
	sadly i don't think it is, which is what makes it funnier :P (Reply to this) (Parent)

	surrealestate 2007-08-22 06:30 pm UTC (link)
	Would this place actually refuse service to women, or is it just that it's aimed at men but would serve anybody? (Also, 123 franchise locations sold, but only 9 salons?) (Reply to this) (Thread)

	derspatchel 2007-08-22 06:51 pm UTC (link)
	I HAVE BOUGHTEN EIGHTEEN FRANCISES AND THEY ALL OPENED IN MY HEAD (Reply to this) (Parent)

	timclark 2007-08-22 06:37 pm UTC (link)
	Agreed. North Station area seems perfect for this. Absolutely no way would this work in Davis. (Reply to this) (Parent)(Thread)

	buymeaclue 2007-08-22 06:42 pm UTC (link)
	I think you should post this question in b0st0n, too. For a wider range of opinions, etc. (Reply to this) (Thread)

	ah42 2007-08-22 06:44 pm UTC (link)
	and a wider range of snark! (Reply to this) (Parent)(Thread)

	gnibbles 2007-08-22 06:56 pm UTC (link)
	... Maybe if you opened a sister-franchise that uses penises and six-packs to attract female clientèle for pampering too. -_- (Reply to this) (Thread)

	plumtreeblossom 2007-08-22 07:58 pm UTC (link)
	Cockouts! (Reply to this) (Parent)(Thread)

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	thetathx1138 2007-08-22 07:10 pm UTC (link)
	So, never been to Boston, I take it. No, your concept would NOT do well in Davis Square. Try in the Fenway or near BU. (Reply to this)

	ron_newman 2007-08-22 07:27 pm UTC (link)
	Next question: does Davis Square need a NASCAR Sports Grille ? (Reply to this) (Thread)

	ifotismeni 2007-08-22 07:30 pm UTC (link)
	oh god ron_newman WAY TO FUEL THE FIRE, GEEZ. :P (Reply to this) (Parent)(Thread)

	i mentioned nashua ifotismeni 2007-08-22 07:56 pm UTC (link)
	in all seriousness to the poster, it's a great location for a franchise like this. it's very franchise friendly, the crowd is a lot open to ideas like this (the hooters is right there), and rent prices are a LOT cheaper than they are in the boston area. i grew up right around there and can easily imagine a store like yours there doing well, no problem. (Reply to this) (Parent)

	makoshark 2007-08-22 07:52 pm UTC (link)
	This sounds like a horrible idea for Davis Square. I'm not sure which residents will like less: the sports, giant TVs, the misogyny, or the fact that this is a franchise/chain store. I think you'll do a lot better in another neighborhood. (Reply to this) (Thread)

	ron_newman 2007-08-22 07:54 pm UTC (link)
	Oh, Davis has plenty of sports fans, who are happy to watch Red Sox games at Mike's or Orleans or the Sligo or the Joshua Tree. You should have seen Elm Street 10 minutes after the Sox beat the Yankees in 2004, and again after they beat the Cardinals. (Reply to this) (Parent)(Thread)

	ravendark122ils 2007-08-22 08:17 pm UTC (link)
	The only place in Greater Boston I can imagine such a repulsive thing thriving is on Route 1. (Reply to this)

	ron_newman 2007-08-22 08:25 pm UTC (link)
	isn't there a Hooters a block from the New Garden? Or did it close? (Reply to this) (Parent)(Thread)

	No. hoppzor 2007-08-22 08:26 pm UTC (link)
	(Reply to this)

	myselftheliar 2007-08-22 08:41 pm UTC (link)
	This is entirely innapropriate in general, but particularly so for Davis Square. I'm annoyed just learning this place exists. (Reply to this) (Thread)