Espresso with a little sizzle Tuesday, January 30, 2007 - Coffee-stand owner John Cambroto couldn't compete against the beautiful bikini-clad women selling espresso up the road.
"We had a much better atmosphere, good coffee," Cambroto said. "Unfortunately, they ran around half-naked and we didn't." He finally threw in the towel last spring and sold his business to his rival, the operator of six
Cowgirls Espresso stands in the Seattle suburbs.
Cowgirls Espresso's provocative baristas represent a new trend in and around Seattle, and illustrate how cutthroat the competition can be in the hometown of Starbucks.
Among the other coffee stands that are showing some skin: Moka Girls in Auburn, The Sweet Spot Cafe in Shoreline, Bikini Espresso in Renton and Natte Latte in Port Orchard.
Lori Bowden, the owner of Cowgirls Espresso, opened her first stand, by the entrance to the Silver Dollar Casino, four years ago. Candice Law, a scantily dressed barista, and other employees suggested doing "Bikini Wednesdays." Bowden approved, and her stand immediately doubled the amount of money it was taking in -- from $200 to $400 -- on Wednesdays.
"Fantasy Fridays," "School Girl Thursdays," "Cowgirl Tuesdays" and "Military Mondays" soon followed. The stand now rakes in about $800 a day, Bowden said. The girls make minimum wage, plus $80 to $150 a day in tips.
"Most guys like to see pretty girls when they get their mochas," said Sarah Araujo, who opened The Sweet Spot two years ago. "We just figured we'd be honest about it."
-- The Associated Press