What follows is an email exchange that took three years to reach a conclusion! I thought it would be fun to share this - If any of you know anything more about the elusive Hershey's Lost Miniature, DO post a reply and help us fill in the gaps! Thanks!

From: Bob
Sent: Sunday, September 26, 2004 10:18 AM
To: Cocoajava
Subject: Hershey's Lost Miniature

My wife and I got back from a trip to Hershey, PA last week (and, surprisingly, we still have chocolate left to finish).

We were nibbling some Hershey's Miniatures, and I started to think... Milk Chocolate, Special Dark, Mr. Goodbar, Krackle... wasn't there a fifth variety?

I remember another selection in the Miniatures assortment when I was a kid. It had a pale yellow or ivory wrapper, and was called Butter Crunch or Butter Brickle or something like that. Am I right? I remember it being my least favorite. Probably everyone else's, too, or they'd still be making it.

What was it called, and what was it made of?

Thanks,
-- Bob
http://www.cartoonacy.net

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From: Cocoajava
To: Bob
Subject: RE: Hershey's Lost Miniature
Date: Mon, 1 Nov 2004 22:14:37 -0500

My husband and I have been going nuts on this question! In a good way, mind you! I finally tossed it out to the CocoaJava Café livejournal today, to see if any of my readers that use that journal might have a comment or memory to share. If I get a nibble, I'll let you know!

Take care,

Lori Holuta
CocoaJava
http://cocoajava.com

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From: Bob
Sent: Wednesday, February 13, 2008 11:53 AM
To: Cocoajava
Subject: RE: Hershey's Lost Miniature

Lori --

Three years ago, I sent you this e-mail asking if you remembered the long-lost fifth Hershey's Miniature from my childhood. Well, persistence (or obsession?) pays off. Thanks to Google News and www.newspaperarchives.com I found an old newspaper ad for Hershey's candy that lists Mr. Goodbar, Krackel, and... Butter Chip! It had bits of crunchy-sticky butter toffee enrobed in milk chocolate, kind of like a finely-ground Heath Bar. Further searching revealed that Butter Chip was introduced in 1963 and discontinued in 1968. Not even the Hershey's headquarters seems to have a record of this product. I'd still love to see the old label, though, to see how close my memory is to reality.

-- Bob
http://www.cartoonacy.net